Increasingly, Australians are becoming conscious consumers, paying greater attention to their impact on the environment as a result of the products they purchase. Sustainable practice is at the heart of this awareness, as a trend towards recycled materials, fair trade, organic farming and renewable energy sources continues to grow. Since 2009, with the aid of Australian government initiatives and incentives, the movement towards energy efficiency has been strong.
Despite constant debate, solar power is consistently proven to be a reliable, clean and affordable means of energy efficiency. Solar power works by capturing the sun's energy to generate electricity, a much cleaner way of gathering power than traditional black power. According to the Australian Government Department of Industry and Science, as of February 2015 more than 1.36 million rooftop systems have been installed across Australia.
